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SCSNEI organises a seminar by Dr. C. Lalmuansangkimi

SCSNEI organises a seminar by Dr. C. Lalmuansangkimi

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SCSNEI organises a seminar by Dr. C. Lalmuansangkimi
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Women Entrepreneurship in Mizoram and the Use of Digital Media Platforms: Toward Digital Empowerment for Alternative Livelihood, Self-Reliance and Gender Equality




Dr. C. Lalmuansangkimi,
Centre for Media Studies,
School of Social Sciences,
Jawaharlal Nehru University


Abstract: At the core of the overall development of any nation, there is entrepreneurship and in recent years, it has gained prominence with the participation of women (Koteswari, Suseela & Leena, 2022). By harnessing the power of digital media in this digital society (Lindgren, 2022), women entrepreneurs are building their businesses, create meaningful connections, learn, promote their businesses and make positive impact in their communities and beyond. While it is encouraging to see many women in Mizoram running their business from the comfort of their homes, they are facing challenges that come with the use of social media platforms for entrepreneurial activities. Women owned small – to medium-sized businesses (SMBs) are particularly vulnerable to cybercrime and online fraud as they are typically single-person operations that use unsecured personal devices are easy targets for cybercriminals (Vazquez & Alagaretnam, 2022). To overcome these challenges, there is a need for digital empowerment of women which will provide them strategic approach to pursue their ventures. Therefore, within the contextual framework of bricolage theory of Claude Levi-Strauss (Phillimore et al., 2016), the topic explores women entrepreneurship in Mizoram and ways to accelerate the prospect through digital media platforms for delivering an alternative livelihood, self-reliance and gender equality. It looked into the transformative changes in social actions and practices in the cultural flows (Appadurai, 1996) simultaneously focusing on digital empowerment for providing innovative solutions for problems with emphasis on women entrepreneurs in rural areas and the diffusion of digital media platforms for business.


DATE: 4th April, Thursday, 2024
TIME: 3 pm - 5 pm
VENUE: Room 324, 3rd Floor, SSS- I, JNU

A warm welcome to the modified and updated website of the Centre for East Asian Studies. The East Asian region has been at the forefront of several path-breaking changes since 1970s beginning with the redefining the development architecture with its State-led development model besides emerging as a major region in the global politics and a key hub of the sophisticated technologies. The Centre is one of the thirteen Centres of the School of International Studies, Jawaharlal Nehru University, New Delhi that provides a holistic understanding of the region.

Initially, established as a Centre for Chinese and Japanese Studies, it subsequently grew to include Korean Studies as well. At present there are eight faculty members in the Centre. Several distinguished faculty who have now retired include the late Prof. Gargi Dutt, Prof. P.A.N. Murthy, Prof. G.P. Deshpande, Dr. Nranarayan Das, Prof. R.R. Krishnan and Prof. K.V. Kesavan. Besides, Dr. Madhu Bhalla served at the Centre in Chinese Studies Programme during 1994-2006. In addition, Ms. Kamlesh Jain and Dr. M. M. Kunju served the Centre as the Documentation Officers in Chinese and Japanese Studies respectively.

The academic curriculum covers both modern and contemporary facets of East Asia as each scholar specializes in an area of his/her interest in the region. The integrated course involves two semesters of classes at the M. Phil programme and a dissertation for the M. Phil and a thesis for Ph. D programme respectively. The central objective is to impart an interdisciplinary knowledge and understanding of history, foreign policy, government and politics, society and culture and political economy of the respective areas. Students can explore new and emerging themes such as East Asian regionalism, the evolving East Asian Community, the rise of China, resurgence of Japan and the prospects for reunification of the Korean peninsula. Additionally, the Centre lays great emphasis on the building of language skills. The background of scholars includes mostly from the social science disciplines; History, Political Science, Economics, Sociology, International Relations and language.

Several students of the centre have been recipients of prestigious research fellowships awarded by Japan Foundation, Mombusho (Ministry of Education, Government of Japan), Saburo Okita Memorial Fellowship, Nippon Foundation, Korea Foundation, Nehru Memorial Fellowship, and Fellowship from the Chinese and Taiwanese Governments. Besides, students from Japan receive fellowship from the Indian Council of Cultural Relations.